Award-winning rebranding for boutique travel company Briggs & Riley.
At Smart Design, I worked with Art Director Paul Hamburger to redesign the boutique luggage brand, Briggs & Riley. The results were award-winning, and helped reignite sales for this family-owned company.
We organized the extensive product line into categories to help consumers shop based on features that were important to them. This formed the basis of Briggs Travel Solutions.
Winner of HOW Design Best in Show