International sales tool for Corbis Images
Corbis needed a knock-out global sales tool to showcase the depth of their media services and to bring home million-dollar contracts. A modular, extendable framework was key for tailoring custom sales presentations. The project required collaboration with design, marketing, sales, technology, and individual business units.
360 Spotlights were designed to illustrate how imagery for one topic or personality could be accessed through multiple channels of Corbis collections, from historic archival photos to breaking Splash News footage.
Card-sorts, story-telling, structural explorations, technology reality-checks, and a reorganized taxonomy for business lines were stepping stones along the development path.
“This is the most confident—the most PROUD—I have ever felt representing Corbis. It is beyond anything we have ever done at this company to tell our story. It makes my job so much easier.”